Our Story

Our Story
From sweaty sessions to something better.

We’re Rick and Dominic — best mates since university and long-time wellness enthusiasts. Over the years, our shared passion for health, fitness, and the occasional post-gym sauna became more than just a ritual — it was a reset button, a place where ideas flowed freely.

It was during one of these sessions that we stumbled on something simple but game-changing: the sauna hat. We noticed that wearing one helped us stay in the heat longer and feel noticeably cooler — but the ones we found online? Thin, flimsy, poorly made, and mass-produced. They didn’t do justice to the benefits of the sauna experience.

So, we decided to make our own.

With a focus on quality, design, and function, we’ve crafted sauna hats that feel great, work better, and are built to last. Whether you’re a seasoned sauna-goer or just getting started, our mission is to elevate your sweat sessions and help you feel your best — inside and out.

Get ready to Elevate Your Ritual.

– Rick & Dominic

Whilst using the sauna has immeasurable benefits, most sauna users make the same mistake.

It feels harmless. But over time, it can lead to:

Headaches
Dizziness
Dry, brittle hair

Here’s why:

1. Your Brain Can’t Handle the Heat

Inside the sauna, temps hit 80–100°C (175 - 212°F).
Your body loves it. Your brain? Not so much.

Even a small rise in brain temperature can trigger dizziness, nausea, and premature fatigue. If you’ve ever had to leave the sauna earlier than you wanted, this is probably why.

2. Your Hair Is Slowly Burning Out

Sauna heat strips natural oils from your scalp and hair.
The result? Breakage, dryness, thinning.
The ritual that’s supposed to heal you can damage your hair every single session.

3. You’re Cutting Your Sessions Short

Most people don’t even realize: the reason they can’t stay in longer isn’t their body overheating—it’s their head cooking.

Meaning you miss out on the real health benefits: deeper relaxation, better circulation, improved recovery.

The Simple Fix Sauna Cultures Never Forgot

For centuries in Finland sauna-goers wore thick wool felt hats to protect the head from extreme heat.

The result:

Head stays cool
Hair stays healthy
You stay in longer, reaping all the benefits

We’ve brought that tradition back with the Cult of Sauna Hat — a modern, hand-crafted sauna hat made from thick New Zealand wool.

Take a look below at the one simple upgrade that can massively improve your sauna experience.