{"title":"In the Sauna","description":"","products":[{"product_id":"premium-sauna-hat","title":"Cult of Sauna Hat","description":"\u003cp data-end=\"491\" data-start=\"207\"\u003eOur hats use ThermaWool™ technology: a dense, organic New Zealand wool felt engineered for the extreme heat of the sauna. It naturally insulates and diffuses rising heat and steam, helping protect your head from overheating while reducing scalp stress and heat-related hair damage.\u003c\/p\u003e\n\u003cp data-end=\"777\" data-start=\"493\"\u003eHandcrafted using traditional felting techniques, ThermaWool™ forms a thicker, more structured felt than alternatives, built to perform under heat and last over time. Each hat is subtly unique and designed to mould to your head for a comfortable, sculpted fit.\u003c\/p\u003e\n\u003cp data-end=\"1084\" data-start=\"1055\"\u003eBuilt for heat. Made to last. Get ready to \u003cem\u003eElevate Your Ritual.\u003c\/em\u003e\u003c\/p\u003e","brand":"Cult of Sauna","offers":[{"title":"Nordic Birch","offer_id":55492345758071,"sku":"light_grey_hat","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Volcanic Grey","offer_id":55492345790839,"sku":"dark_grey_hat","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fjord Ice","offer_id":56367504294263,"sku":"off_white_hat","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/0658\/8535\/files\/Nordic_Birch_Sauna_Hat.jpg?v=1775051211"},{"product_id":"the-sauna-towel","title":"The Sauna Towel","description":"\u003cp\u003eOrganically grown 100% cotton waffle weave towel, designed especially for the sauna. \u003c\/p\u003e\n\u003cp\u003eEntirely made from organic natural fibres, so no synthetics shed into the hot sauna air for you to breathe into your lungs.\u003c\/p\u003e\n\u003cp\u003eThe open waffle weave has 40% more surface area - it dries twice as fast as a normal towel helping it stay fresh between sessions. Bacteria need damp to survive, and a towel that dries completely doesn't give them any. \u003c\/p\u003e\n\u003cp\u003eThick and soft from the first use, enough that you won't feel the hot wood through it or have bench burns and splinters. We made it long enough (160 x 80cm) to lie down full-length on cotton instead of timber.\u003c\/p\u003e\n\u003cp\u003eMost regulars bring two towels, one to sit on and one for showering after the session.\u003c\/p\u003e","brand":"Cult of Sauna","offers":[{"title":"Aurora Black","offer_id":57098838999415,"sku":"Towel_Black","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Arctic Ivory","offer_id":57098839032183,"sku":"Towel_Cream","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/0658\/8535\/files\/Cult_of_Sauna_Towels-14.jpg?v=1781011641"}],"url":"https:\/\/cultofsauna.com\/collections\/for-in-the-sauna.oembed","provider":"Cult of Sauna","version":"1.0","type":"link"}